Come Fly with BCG
Leading kitchen, bathroom and heating distributors BCG has announced a three year exclusivity deal with The Mileage Company LTD, who operate the Airmiles reward scheme.

SALISBURY, UK December 05, 2009 /24-7PressRelease/ -- BCG, one of the leading kitchen, bathroom and heating distributors has announced a three year exclusivity deal with The Mileage Company LTD, the reward scheme experts operating the Airmiles travel reward scheme. The partnership provides BCG with the ability to reward its customers with Airmiles against their purchases.

The Incentive scheme, which has been enthusiastically embraced by all of BCG's key suppliers, will offer customers the chance to collect Airmiles across a broad range of the BCG product portfolio, with a higher number of miles being awarded for specific product ranges and promotions.

Each company signing up to the scheme will have an Airmiles account that will be credited with Airmiles collected each time a purchase is made. The company will accumulate Airmiles on a monthly basis with the ability to distribute those to individuals within their own business as they wish.

Airmiles are currently collected by approximately two million members and BCG will be joining a renowned list of companies including Lloyds TSB, Tesco, Shell and Avis, who reward their customers with this highly recognised and sought after reward scheme.

Chris Honer, Managing Director of BCG said "What does this scheme mean to our customers? Well what it doesn't mean is that BCG will be offering less competitive prices and smaller discounts from now on. On the contrary, our customers will be getting as aggressive pricing across all of our product brands as they have always received. Nothing is changing with regards to business benefits. In today's market, I feel it is more important than ever to give customers something back.

"What has changed by BCG adopting Airmiles is that we've found something that rewards the employees that work for the companies that purchase from us, not just the organisation. By continuing to trade with BCG, it will enable that business to reward any individual within their company with as many or as few Airmiles as they like, we are adding increased benefit to our customer without jeopardising our existing business or service.

"An incentive within an incentive, if you like!

"BCG's customers can now collect Airmiles to reward their employees, to go on holiday themselves, offer sales team incentives, hold monthly competitions, or simply share out all the Airmiles accumulated over the year between all of their staff. How many companies can offer a perk like that without it costing them anything?

"So what does it mean to BCG? Well that's simple; Airmiles has kudos about it, a longevity factor, it's an incentive scheme that around two million people are already part of and I believe, once given the chance, my customers will want to become part of that scheme. Why not trade with a company that gives you an excellent choice of products, outstanding coverage, exceptional customer service and a reward scheme that is unmatched by any other distributor within the business?"

Andrea Burchett, Director, Relationship Marketing and Insight, The Mileage Company, operators of Airmiles, said:

"We're delighted to partner with BCG to offer its valued customers Airmiles rewards. Through the schemes we run, we're passionate about offering outstanding value rewards which drive loyalty to our partner brands. In these tough economic times everyone is looking for outstanding value, or even better, something for free for everyday spend behaviour. We look forward to welcoming many of BCG's customers and for them to reap all the benefits of the Airmiles scheme. "

Chris went on to say "This is an opportunity for BCG to really make its mark on the industry. What with BCG's huge success in hosting Big Tour 3, the only kitchens, bathrooms and heating exhibition this year, our unparalleled exclusive relationships with some of the industry's biggest names and now Airmiles, I am working on BCG very quickly becoming the No.1 distributor of choice."

BCG and Airmiles will become the first incentive scheme of this magnitude within this industry and will serve to provide BCG with a distinct advantage over its competitors.
As a business to business scheme, BCG are breaking new ground by offering its customers a way of earning and rewarding Airmiles throughout a business rather than an individual accumulating miles for their own personal use.
BCG will be signing up existing and new customers to the scheme effective immediately and will be administering the allocation of miles internally on its CRM system as of 1st January 2010.

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